What is the desired vibe?

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The main audience—often called the primary or target audience—refers to the specific core group of people most likely to consume your content, buy your product, or respond to your messaging. Identifying this specific segment allows a business or creator to tailor their communication directly to the people who derive the most value from what is being offered. Key Characteristics of a Main Audience

A main audience is rarely defined as “everyone”. Instead, it is identified using clear data-driven factors: How to Identify Your Target Audience in 5 steps – Adobe

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